DNA uses outdoor to foray into Bangalore

DNA has launched an extensive marketing campaign for its foray into the Bangalore market. The campaign 'I believe in Bangalore' has been created by Contract Advertising."After an extensive survey of Bangalore, we derived at the fact that Bangalore is the youngest city in India. Also, people in Bangalore have high disposable incomes and they are open to new experiments. We had to position DNA as a person who is interesting to hang out with," says Raghu Bhat, executive creative director, Contract.