DMA 2012: Shortlists announced

89 entries make the cut in 12 categories; 'Online PR' shortlists to be revealed on awards night

DMA 2012: Shortlists announced

Entries shortlisted  for the Campaign India Digital Media Awards 2012 (DMA) have been announced.

After the first round of judging, 89 entries have been shortlisted across 12 categories. Shortlists and winners for the category 'Online PR' will be announced at the awards night on 8 June.

Shortlist:

A. SEARCH

Campaign title Client Entered by
ICICI Bank Money2India ICICI Bank IBG Mindshare
TATA Winger Ambulance TATA Motors Isobar
BookMyShow- Houseful! Big Tree Entertainment Interactive Avenues
My TG Size Was 2.4 Million Only ICICI Bank Interactive Avenues
Pediasure - Re-Thinking Keywords. Re-Inventing Search Abbott Healthcare Draft FCB Ulka
Castrol-Kept it simple silly Castrol India Mindshare
Ego-Search Reliance Communications MEC

 

B. MOBILE

powered by NOKIA

Campaign title Client Entered by
HDFC Bank Mobile Site HDFC Bank Thmbstrk
Make a Mobile Move Google India Pvt.Ltd Maxus India
The Times of India becomes LIVE TV Nokia India Pvt.Ltd Maxus India
Hippo Momline Parle Agro Creativeland Asia
The Buddy Stamp Turquoise Cottage Webchutney
Transforming Short Messaging Service to Smart Messaging Service. Titan Industries Limited Maxus India
Light Powered Media for light powered watch Titan Industries Limited Maxus

 

C. DISPLAY

Campaign title Client Entered by
Bleed Blue Nike Mindshare
Nokia Smartphones - Maps Banner Nokia India Wunderman International
Type like crazy for the Jetta Volkswagen Grey Digital
Oscar Charades Star India Grey Digital
It's Him or It's Her Head & Shoulders (Procter & Gamble, India) MediaCom Communications
There's Lots Under This Crown! Slice (PepsiCo India) Mindshare
AMEX-Did your designation just change? American Express Interactive Avenues

 

D. WEBSITE

Campaign title Client Entered by
The Photographs Case Fox Crime (Star India) OgilvyOne Worldwide
Spark The Rise Mahindra & Mahindra VML Qais
Kerala Holiday Mart Website Kerala Holiday Mart Indigo Consulting
UTI MF Website UTI Mutual Funds Indigo Consulting
All you need is a Note Samsung India Electronic Digitas
Start Healthy Stay Healthy Nestle India Digitas
Nokia Direct The Drama Nokia India Wunderman International
Hippo Momline Parle Agro Creativeland Asia
Small One Fastrack 22feet
All About Rajni Desimartini Webchutney
Harmonium Love Mohan Music Palace Webchutney
The Audi 24-hour Online Le Mans Race (with a difference) Audi India Creativeland Asia
Sequel to TVC with a TWIST Tanishq (Titan Industries) Maxus
Jammyart Kissan (Hindustan Unilever) Omnicom Media Group

 

E. BEST LOYALTY CAMPAIGN 

Campaign title Client Entered by
Tata DOCOMO Twittcom - Enhancing Loyalty through the World's first Twitter e-com Tata DOCOMO Interface Business Solutions
Tata DOCOMO Facebook Store - Rewarding Fans for their loyalty Tata DOCOMO Interface Business Solutions
Hippo Momline Parle Agro Creativeland Asia
Twitter in Rural India Nokia India Maxus India

 

F. BEST VIRAL MARKETING 

Campaign title Client Entered by
MTV Unmasked MTV India Viacom18 Media
anything4jetta - Zero to Trending in 20 Minutes Volkswagen Grey Digital
Twitter in Rural India Nokia India Pvt.Ltd Maxus India
Tees Fastrack 22feet
Why This Kolaveri Di Sony Music Entertainment India Jack In The Box Worldwide
The Audi 24-hour Online Le Mans Race (with a difference) Audi India Creativeland Asia
All About Rajni Desimartini Webchutney

 

G. ONLINE MARKETING 

Campaign title Client Entered by
The Photographs Case Fox Crime (Star India) OgilvyOne Worldwide
India's Biggest Online Concert LifeOK (Star India) Grey Digital
When Twitterati did everything they could with #anything4jetta Volkswagen Grey Digital
Volkswagen scores at its IPL Debut Volkswagen Grey Digital
Tees Fastrack 22feet
Why This Kolaveri Di Sony Music Entertainment India Jack In The Box Worldwide
Recommend the AMEX Experience American Express Interactive Avenues
The Audi 24-hour Online Le Mans Race (with a difference) Audi India Creativeland Asia
Spark The Rise Mahindra Interactive Avenues

 

H. BEST INTEGRATED

Campaign title Client Entered by
The Photographs Case                      Fox Crime (Star India)               OgilvyOne Worldwide       
3G Vodafone India Limited OgilvyOne Worldwide
Tees Fastrack 22feet
Spark The Rise Mahindra Interactive Avenues
Fastrack Banned Video Titan Industries limited Maxus
Titan HTSE Titan Industries Ltd Maxus
Crazy Mango Fun Parle Agro Creativeland Asia

 

I. MEDIA INNOVATION AWARD 

Campaign title Client Entered by
Absolut India Pernod Ricard India Sapient Consulting
The Great Gadget Hunt Samsung India Electronic Digitas
Onground+Online – The New Media Mantra with “Catch the Buzz” Hyundai Motor India INNOCEAN Worldwide Communication, India
When Volkswagen introduced Tweeting in a 300x250 banner Volkswagen Grey Digital
Tata DOCOMO Twittcom - World's first e-com through Twitter Tata DOCOMO Interface Business Solutions
Shiksha : Unlearn to Learn Procter & Gamble, India MediaCom Communications
Mahindra XUV 500 AR Mahindra & Mahindra Hungama Digital Media Entertainment
Why This Kolaveri Di Sony Music Entertainment India Jack In The Box Worldwide
Recommend the AMEX Experience American Express Interactive Avenues
All About Rajni Desimartini Webchutney

 

J. BEST USE OF SOCIAL MEDIA 

Campaign title Client Entered by
Celebrating Love & Togetherness Vodafone India Limited OgilvyOne Worldwide
The Great Gadget Hunt Samsung India Electronic Digitas
Turning consumers into brand ambassadors Johnson & Johnson LBi
anything4jetta - Zero to Trending in 20 Minutes Volkswagen India Grey Digital
Tata DOCOMO Twittcom - World's first e-com through Twitter Tata DOCOMO Interface Business Solutions
Mahindra XUV 500 AR Campaign Mahindra & Mahindra Hungama Digital Media Entertainment
Why This Kolaveri Di Sony Music Entertainment India Jack In The Box Worldwide
Amex – Gunning for Gold on Linkedin American Express Interactive Avenues

 

K. APPS 

Campaign title Client Entered by
The Great Gadget Hunt Samsung India Electronic Digitas
Clone Me app - Mere Jaisa Koi Kotak Life Insurance Kotak Mahindra Old Mutual Life Insurance
Titan HTSE Light powered media for light powered watch Titan Industries Ltd Maxus
Tone My Avatar Reebok Isobar

 

 L. GAMING 

Campaign title Client Entered by
A380 Park & Fly Lufthansa German Airlines MRM Worldwide (Result Services )
The Great Gadget Hunt Samsung India Electronic Digitas
Sequel to TVC with a TWIST Tanishq (Titan Industries) Maxus
Nokia Agent.One Nokia Webchutney
Mentos Circuit Challenge Perfetti Van Melle India Maxus India

 

 

M. ONLINE PR

Shortlists and winners for this category will be announced on the awards evening.


In its third edition in 2012, DMA attracted 584 entries from 125 entrants.

 

Source:
Campaign India

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