Campaign India Team
Feb 10, 2012

DLF Promenade launches its custom magazine Promenade

The magazine is being published by Mediascope Publicitas India

DLF Promenade launches its custom magazine Promenade

On its third anniversary, DLF Promenade mall launched its custom magazine Promenade, executed end-to-end by the Mediascope Publicitas. February 2012 is the first issue of the magazine, and it features Kalki Koechlin of Dev D fame on the cover.

“We wanted to set an industry benchmark by informing people about the latest trends. Earlier, we had a 16-page magazine but we wanted to make the idea bigger. Therefore, we approached Mediascope to create a customised magazine for us,” said Pushpa Bector, senior vice president – mall head, DLF Promenade.

“A quarterly fashion magazine for women, it will bring out the latest trends in fashion, style, beauty, travel, food and cinema for a target group of women aged 20 to 35 years. The magazine will have an initial print-run of 20,000. It will be distributed to the mall’s extensive database of shoppers and will be available at the kiosks in the mall. We plan to keep a 65-35 editorial to advertising ratio,” said Indu Joshi, chief operating officer, Mediscope Publicistas.

Bector and Joshi also confirmed that they are contemplating to bring out a digital version of the magazine in the near future.
 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Zee files FIR, to track numbers circulating pirated ...

The FIR was registered in Mumbai on 17 May

2 hours ago

Cannes Lions under fire for lack of diversity

Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning program at Cannes, decries the decision to leave the program's leadership devoid of people of colour

2 hours ago

Cuemath appoints OMD

Account won following a multi-agency pitch

4 hours ago

AT&T's Warner Media and Discovery to merge

AT&T to receive US$ 43 billion and stock representing 71% of the company