Campaign India Team
Feb 10, 2012

DLF Promenade launches its custom magazine Promenade

The magazine is being published by Mediascope Publicitas India

DLF Promenade launches its custom magazine Promenade

On its third anniversary, DLF Promenade mall launched its custom magazine Promenade, executed end-to-end by the Mediascope Publicitas. February 2012 is the first issue of the magazine, and it features Kalki Koechlin of Dev D fame on the cover.

“We wanted to set an industry benchmark by informing people about the latest trends. Earlier, we had a 16-page magazine but we wanted to make the idea bigger. Therefore, we approached Mediascope to create a customised magazine for us,” said Pushpa Bector, senior vice president – mall head, DLF Promenade.

“A quarterly fashion magazine for women, it will bring out the latest trends in fashion, style, beauty, travel, food and cinema for a target group of women aged 20 to 35 years. The magazine will have an initial print-run of 20,000. It will be distributed to the mall’s extensive database of shoppers and will be available at the kiosks in the mall. We plan to keep a 65-35 editorial to advertising ratio,” said Indu Joshi, chief operating officer, Mediscope Publicistas.

Bector and Joshi also confirmed that they are contemplating to bring out a digital version of the magazine in the near future.

Campaign India

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