Campaign India Team
Dec 28, 2011

Disney XD to launch Bengali and Marathi feeds in the new year

The channel is already available in four languages, English, Hindi, Tamil and Telugu

Disney XD to launch Bengali and Marathi feeds in the new year

Disney XD, the action, adventure and comedy channel for boys from The Walt Disney Company (India) umbrella brand is ready to capture attention of newer markets with the launch of Bengali and Marathi feeds in the new year. The brand promises to have a new look and feel starting 2012 along with a daily offer of some 100 goodies everyday.

Natasha Malhotra, vice president and general manager, Walt Disney Television International India, said, "Disney XD speaks to boys 6-14, while including girls, and delivers exciting stories around adventure, action, comedy  while reflecting core Disney brand values of accomplishment, and heroism. Disney XD has a unique content mix of live-action and animated programming hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humour. We are excited about expanding its reach by making it the first channel in the genre to be available in 6 languages. We are very proud of its success and will continue to build on it as we deliver great fun-filled, action-packed entertainment that is engaging and locally relevant.”

The revved up programming line-up will include showcasing of 'The Lion King' from 1 January 2012 (12 Noon).

The channel will also launch a new show 'Scaredy Squirrel' (a series inspired by the popular book series by Mélanie Watt about a creative and quirky hero --- a squirrel, as he tackles life’s daily challenges0 on 9 January 2011 (Mon to Fri 1 PM)

Their popular show 'Kick Buttowski: Suburban Daredevil' will introduce a contest where fans can win over 100 prizes everyday ranging from PlayStations to iPods, skateboards, and bicycles. 

“Disney XD enjoys loyalty and following from boys driven by Disney original animation shows such as Kick Buttowski: Suburban Daredevil and Marvel, the quintessential boy brand. These are wonderful examples of Disney’s on-going focus on creating great new properties with clearly defined character profiles and story patterns to position the channel as top of mind for boys,” adds Malhotra.

Source:
Campaign India

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