Shephali Bhatt
Nov 27, 2012

Dinesh Swamy joins Proximity BBDO as creative leader

Swamy moves from Digital Law & Kenneth. This is ‘acts not ads 2.0’, says Josy Paul.

Dinesh Swamy joins Proximity BBDO as creative leader

BBDO India has hired Dinesh Swamy as creative leader, Proximity BBDO, BBDO India’s CRM, digital and data arm. Swamy joins the agency from 28 November 2012.

His role will involve creating engaging experiences for online consumers through integrated digital campaigns, and finding new properties using websites, rich media, social media and mobile applications.
 
Swamy moves from Digital Law & Kenneth, where he was creative director. Prior to joining Law & Kenneth in March 2011, he spent four years at Tribal DDB India, where he was associate creative director.
 
Josy Paul, chairman and national creative director, BBDO India, said, "Dinesh is a digital native. Online is his oxygen and his chlorophyll. BBDO/Proximity will grow through this osmosis of idea, technology, and branded activism. It's 'acts not ads 2.0'."
 
Paul stated that Swamy would be working across all BBDO and Proximity BBDO India brands. Asked if the agency would name a replacement for Ranjeev Vij, former head of Proximity who left the unit in August 2012, Paul said announcements on Proximity BBDO India's new structure will be made ‘very soon’. 
 
Swamy will be working with BBDO India's executive creative directors Raj Deepak Das (Mumbai)  and Sandipan Bhattacharyya (New Delhi) and will report to Paul. 
 
Swamy has cumulatively spent 13 years in the digital space.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A first look at the MediaWorks 2019 mentors
Premium
16 hours ago

A first look at the MediaWorks 2019 mentors

In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.

Premium
Blog: T-Series topples PewDiePie for a day, but success is shortlived
Premium
19 hours ago

Blog: T-Series topples PewDiePie for a day, but ...

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

Premium
AME Awards: ADK-Fortune receives India's only shortlist
Premium
21 hours ago

AME Awards: ADK-Fortune receives India's only shortlist

The agency's work for Manforce Condoms makes the cut

Premium
Weekend Watch: The fresh smell of..sweaty underpants?
Premium
23 hours ago

Weekend Watch: The fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.