Digital Tribe to handle digital for WorkStore

Digital Tribe, from the Prose Integrated stable, has bagged the digital and social media mandate for office products company, WorkStore.

 

The agency will handle the end-to-end digital duties for the brand, including its positioning, brand awareness via social and digital media platforms to target B2B enterprise clients and leverage business-building conversations to generate leads.

 

The account was won post a multi-agency pitch and will be handled by Digital Tribe’s Mumbai office. 

 

Vivek Viswanathan, vice president, IT, marketing, WorkStore, said, “We are glad to have Prose Integrated as our digital marketing partner. Their ability to understand the insights of large enterprise clients and B2B customers and leverage social media platforms like LinkedIn gave us the confidence to trust them with the mandate.”

 

Setu Shah, CEO, Prose Integrated, said, “We are excited to collaborate with WorkStore. Our experience of working on B2B brands came in handy for the assignment. Our Google-backed cloud-based approach aims to ensure flawless and swift implementation of the marketing objectives. Harnessing the power of the LinkedIn algorithm is our strength and we will leverage it for successful business building conversations for WorkStore.”