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Campaign India Digital Media Awards, presented by bbc.com, will take place this evening. With close to 300 entries, the winners will be announced in categories like Media Innovation, Online Advertising, Technology & Telecom, FMCG, Marketing of Films and Best Integrated. The Digital Agency of The Year and The Digital Brand of The Year will also be revealed.
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In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
While India has massive download volume, only a small percentage are high-value payers.
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.