Shona Ghosh
Sep 07, 2016

Diageo retains Mindshare in India after global media review

The spirits company launched the review in May

Diageo retains Mindshare in India after global media review
Diageo has stuck with Carat to handle media in the US and UK after ending a global planning and buying review earlier than expected.
 
The spirits company launched the review in May, and has chosen Carat’s owner, Dentsu Aegis Network, to cover off media in North America and Europe, Latin America and Southeast Asia.
 
Publicis’ Mediavest and Leo Burnett retained Australia, and Mindshare will handle India and South Africa.  
 
The review had been expected to wrap up early next year.
 
Diageo’s brands include Guinness, Johnnie Walker and Smirnoff, with the review part of a wider drive to cut costs across the business.
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

20 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

21 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

21 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'