Dia Mirza has announced a partnership with the organic baby wear brand Greendigo. The actor has invested into the company and has become brand ambassador.
Through this partnership Greendigo, hopes to create awareness about the harmful effects of toxic chemicals that are found in conventional baby clothing.
Barkha Bhatnagar, co-founder, Greendigo, said, "We’re thrilled to have Dia on board in a multi-pronged capacity. Our vision is uncompromisingly focused upon ensuring that organic clothing for kids becomes normative rather than an exception. With someone as relatable, credible and successful as Dia as our ambassador, we have no doubt that our message will reach far and wide.”
Megha Kishore, co-founder, Greendigo, said, “There’s nothing more important to us than the well-being and health of our little ones. So, we spend a lot of time understanding the unique challenges that new parents face while looking for things that check the boxes of sustainability, safety and comfort."