Devraj Sanyal, CEO, Percept D'Mark, has put in his papers. Speaking to Campaign India, Sanyal confirmed the move, adding that at 34 years, it was time to move on from being a shareholder CEO to becoming an owner. Sanyal, alongwith partner Kishore Bajaj is setting up a luxury brand management and consultancy business. He will be serving out an extended notice period at PDM, till the end of the year.
"The luxury brands market in India has come of age and we plan to tap into the extremely premium end of the market. At the moment, we are in talks with 4 to 5 premium international brands as well as a few high-end Indian ones. Our services will entail a 360 degrees offering, ranging from advertising to strategic inputs on marketing and retail strategy. We also plan to partner brands that are interested in entering India," revealed Sanyal.
Sanyal joined Percept D'Mark in 2003. Before that he was with the Bennett & Coleman group, heading Times of India's event management unit 360. He has also worked with Ogaan Publications and Baccarose, in the past.
