Campaign India Team
May 25, 2009

Desperately seeking the truth about numbers

A couple of decades ago, the average media buyer/planner had no doubt on the circulation of any magazine or newspaper that he was considering. He had the ABC certificate, which every single magazine or newspaper of repute would be happy to send you. Almost by default, it was the magazines and newspapers which were of little consequence or of dubious repute which were not part of the ABC regime.

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