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Despite big growth gains in India (20%+) and good performances in Southeast Asia and ANZ, China's strict Covid policies weighed heavily on client spend in the country, dragging down organic growth for the region to just 2.5% for the year
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.