Dentsu Impact, the creative agency from Dentsu Aegis Network, has strengthened its strategic planning function by roping in Aditya Kilpady as the national planning head.
Kilpady comes in with over two decades of cross-cultural experience across verticals and geographies. His previous stints have been with Contract India, Bates Malaysia and Singapore, FCB China and India, and Pratama Indonesia. He has been involved in strategic thinking that impacted bottom-lines of both Indian and multi-national companies.
He will report to Amit Wadhwa, president, Dentsu Impact with a dotted line reporting to Narayan Devanathan, group executive and strategy officer, Dentsu Brand Agencies, South Asia.
Kilpady said, “Marketers are expecting an integrated and synergistic approach to improve business and overall effectiveness. In this respect, collaboration is so crucial. By bringing synergies in integration and seamlessness in ‘one solution’, I am looking forward to create a fantastic future for brands with my client and network partners. In continuing with my ‘Truly Asian’ spirit, I am now hoping to find love with Japan!”
Devanathan said, “Aditya is a stellar addition to the team—as much for his attitude as for his aptitude and experience. He will be instrumental in helping the agency create brave new solutions for a brave new world.”
Wadhwa added, “Aditya is the perfect blend of talent and team player, and that is exactly what we look for at Dentsu Impact. We are thrilled to have him as a part of the growing Impact team and look forward to creating some interesting ideas together.”
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