Campaign India Team
Mar 30, 2017

Dentsu forays into Sri Lanka with acquisition of Grant Group

Grant Advertising to be renamed as Dentsu Grant; Grant Media to join Carat

Dentsu forays into Sri Lanka with acquisition of Grant Group
Dentsu Aegis Network has announced its entry into Sri Lanka with the acquisition of Grant Group.
Grant Group was set up in 1958 by Deshabandu Reggie Candappa. Following the acquisition, Grant Advertising will be rebranded Dentsu Grant, while Grant Media will be part of Dentsu’s global media brand Carat.
The other Grant entities will integrate with Dentsu’s global network and provide expertise in the Sri Lankan market. The entities include Response Marketing, a second creative agency, RN Media, an OOH agency, Grant Public Relations, a reputation management firm, Juice Productions, content creation studios and Magnetic, the digital business.
Nick Walters, CEO, DAN Apac, said, "With social and economic stability in the country, Sri Lanka is set to reap the peace dividend. Grant represents a unique opportunity as a top quality advertising and communications group to get into a strong position in a fast-growing market.” 
Grant Group leader Neela Marikkar will remain in charge as chairperson and managing director of the Dentsu Aegis Network Grant Group. She will report to Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia.
Marikkar said, “We are very excited to be able to tap on the network’s resources and work with the 38,000 great people at Dentsu Aegis Network. We are beginning a new chapter in the wonderful story of the Grant Group.”
Campaign India

Related Articles

Just Published

3 hours ago

Mediabrands and Vice Media Group ink global ...

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

6 hours ago

The Q India elevates Krishna Menon to chief ...

Was chief revenue officer at the company

6 hours ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

6 hours ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here