Campaign India Team
Aug 30, 2013

DDB MudraMax wins Experion Group’s digital media mandate

Account won following a multi-agency pitch

DDB MudraMax wins Experion Group’s digital media mandate

DDB MudraMax has won the digital media mandate for real estate developer Experion.

The account won following a multi-agency pitch will be handled by the agency’s Delhi office, an agency statement said.

Rishi Raj Sethi, senior manager - marketing, Experion Developers, said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy.  Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

Anwesh Bose, senior VP and head, DDB MudraMax-Media,  Delhi, said, “It is always delightful to be recognised and rewarded, especially when our approach of business-driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category and we look forward to make a favourable and tangible difference for Experion.”

Source:
Campaign India

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