DAN Consult has appointed Rahul Jaiswal as principal – e-commerce. Jaiswal moves from Myntra where he was deputy director - category marketing.
He will be based in Mumbai and report to Lalit Bhagia, CEO, DAN Consult. His mandate at the agency is to help build a client-facing e-commerce consulting practice.
Jaiswal said, “DAN Consult is placed very well to leverage proven group synergies and bring a complete suite of new business solutions to the market. I am very excited to join DAN, realise this setup, and help businesses scale in e-commerce sector.”
Bhagia said, “Rahul’s rich experience in e-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers and e-commerce platforms help scale their business. We already have some large clients where we are leading e-commerce strategy and growth, Rahul’s expertise here would be deeply valued. Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”