Confirming the development, BK Singh, executive director - sales & marketing of DCBL, said "Vizeum has been evaluated amongst the other choices available on the basis of their systematic/exhaustive processes and reliable people. We are positive that this association with Vizeum will bring in freshness and diversity in our existing communication investment strategy. We wish to have a lasting relationship with them".
S Yesudas, managing director, Indian sub-continent, Vizeum, said, "We will be looking at making specific and tangible contributions to increase the quality of DCBL’s communication investments. This business will be handled out of Vizeum Chennai under the leadership of general manage E M Sreeneelakandhan. Vizeum being a boundary-less organization, DCBL will also receive contributions from the entire Team Vizeum India."
DCBL is a multi-spectrum cement player in south India that has plants in Tamil Nadu (Dalmiapuram & Ariyalur) and Andhra Pradesh (Kadapa). It has got two brands - Vajram & Superoof under it.