Campaign India Team
Dec 12, 2012

Dainik Bhaskar revamps English portal

Targets Tier 2, 3 towns; seeks to position offering as ‘coolest site in the online news space’

Dainik Bhaskar revamps English portal

In a bid to further strengthen the group’s offering in the online news segment, Dainik Bhaskar group recently revamped its English news portal,

On the thought process behind the revamp, Kaustuv Chatterji, head – brandcomm and marketing, Dainik Bhaskar Digital Division, said, “We have strong presence in Hindi and Marathi markets, but English is something we’re focusing on now in a big way. With the revamp of, we expect a lot of traction of Tier 2 and Tier 3 towns.”

Chatterji added, “With the new look, we wanted to ensure that the site looks more vibrant, cool and sexy.  Content-wise, we will be looking to offer not just news but everything that our TG is looking out for.”

On the marketing strategy, he explained, “The idea was to position ourselves as the coolest site in the online news space. We’re using print and online media to promote the revamp of the site.”

Key markets the website expects maximum traction from are Jaipur, Bhopal, Indore, Ahmedabad, Delhi, Chandigarh and Mumbai.  

Campaign India

Related Articles

Just Published

24 minutes ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

1 hour ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

2 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

4 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here