Dainik Bhaskar hires new VP, circulation and market development

Dainik Bhaskar has appointed Prem Kumar (pictured) as its new vice president - circulation and market development (national). In his present role, Prem will look after all Bhaskar publications. Prior to joining Dainik Bhaskar, Kumar was with Agrotech Foods Limited as head of food services for a brief period, before which, he was with Glaxo Smithkline as the sales director, Sri Lanka and Maldives for 14 years.

Rajiv Jaitly, president - sales and marketing, Dainik Bhaskar said, "Bhaskar has always been known for great circulation build up and innovative approaches in this arena. Prem with his experience and insightful strategic inputs will further strengthen this strength."

Kumar said, "The media industry in India is witnessing unprecedented growth in different mediums like electronic, radio, print and DTH and offers great opportunities. Bhaskar, a leader and one of the most well-known and dynamic brands, is expanding fast and I am glad to have got the opportunity to work with such an innovative brand. Our goal will be to pace-up Bhaskar's growth and further strengthens its position."