Campaign India Team
May 06, 2020

Curry Nation to handle TTK Healthcare's Eva

Account won post a multi-agency pitch

Curry Nation to handle TTK Healthcare's Eva
TTK Healthcare has announced the appointment of Curry Nation Brand Conversation to handle the integrated communication mandate of its women's deodorant brand, Eva.
 
The account was won following a multi-agency pitch. 
 
Saket Govind, AGM - marketing, Eva, said, “We were looking not just for a creative agency but rather an integrated marketing agency which could work as a partner to us. And not just a communication arm. What went in favour of Curry Nation was not only their understanding of Eva as a brand but also fresh approach to connect to today’s generation with keeping the brand core intact. The passion and agility with which Curry Nation works on their brands is certainly very refreshing.”  
 
Priti J. Nair, founder and director, Curry Nation, said, “Eva has been a pioneer in women deodorants in India. Coming up with newer innovations and some really new age variant fragrances. Add to that the attitude of the brand has been very much that of a strong solid brand. All of which makes us really happy that we are getting an opportunity to work on the brands advertising strategy and communication.”
 
Nagessh Pannaswami, director, Curry Nation, added, “It’s always great to partner a market leader and set the discourse of the category. We are looking forward to some exciting work and new product launches in the category.”
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

20 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

20 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

20 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.