TTK Healthcare has announced the appointment of Curry Nation Brand Conversation to handle the integrated communication mandate of its women's deodorant brand, Eva.
The account was won following a multi-agency pitch.
Saket Govind, AGM - marketing, Eva, said, “We were looking not just for a creative agency but rather an integrated marketing agency which could work as a partner to us. And not just a communication arm. What went in favour of Curry Nation was not only their understanding of Eva as a brand but also fresh approach to connect to today’s generation with keeping the brand core intact. The passion and agility with which Curry Nation works on their brands is certainly very refreshing.”
Priti J. Nair, founder and director, Curry Nation, said, “Eva has been a pioneer in women deodorants in India. Coming up with newer innovations and some really new age variant fragrances. Add to that the attitude of the brand has been very much that of a strong solid brand. All of which makes us really happy that we are getting an opportunity to work on the brands advertising strategy and communication.”
Nagessh Pannaswami, director, Curry Nation, added, “It’s always great to partner a market leader and set the discourse of the category. We are looking forward to some exciting work and new product launches in the category.”