Arati Rao
Aug 22, 2011

Curry-Nation bags Cholayil's Krishna Thulasi soap

The mandate is initially for traditional media

Curry-Nation bags Cholayil's Krishna Thulasi soap

Curry-Nation has won the creative mandate for Krishna Tulasi soap, a product of Chennai-based FMCG company Cholayil Private Limited.

Speaking to Campaign India, Priti Nair, co-founder, Curry-Nation, said, "Krishna Tulasi is a very popular soap in Kerala, especially during the Sabarimala festival. The mandate is to make it a big brand all over the South. We will be using mainline media primarily - print, outdoor, radio and TV, and are not very sure of digital at the moment."

Over the past few months, Curry-Nation has won CavinKare's Fairever, Spinz and Hi5 deodorant, and a fourth brand from Emami called Vasocare, in addition to the three they already had.   

Campaign India

Related Articles

Just Published

4 hours ago

Star India acquires broadcast rights for Cricket ...

The Indian cricket team is scheduled to tour South Africa thrice in this period

17 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

17 hours ago

Johnnie Walker promotes ‘responsible return to ...

Watch the film conceptualised by Taproot Dentsu