Curry-Nation bags Cholayil's Krishna Thulasi soap

The mandate is initially for traditional media

Aug 22, 2011 02:44:00 PM | Article | Arati Rao

Curry-Nation has won the creative mandate for Krishna Tulasi soap, a product of Chennai-based FMCG company Cholayil Private Limited.

Speaking to Campaign India, Priti Nair, co-founder, Curry-Nation, said, "Krishna Tulasi is a very popular soap in Kerala, especially during the Sabarimala festival. The mandate is to make it a big brand all over the South. We will be using mainline media primarily - print, outdoor, radio and TV, and are not very sure of digital at the moment."

Over the past few months, Curry-Nation has won CavinKare's Fairever, Spinz and Hi5 deodorant, and a fourth brand from Emami called Vasocare, in addition to the three they already had.