Poonam Mahajan
Sep 30, 2024

Crisis communication: Controlling the uncontrollable

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.

In a highly unpredictable world, effective crisis communication is not just about damage control—it's about building resilience, fostering trust, and preparing for any challenge that comes your way. Image source: Pixabay

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