Creativeland Asia has announced the launch of Baaash Digital, a content company that will create, execute and monitor everyday content for brands. The new initiative will be led by Tejas Ravindranath.
CLA founder Sajan Raj Kurup, believes that the new agency will challenge the current traditional digital and social media ecosystem, which he believes is outdated, obsolete and not in line with the dynamic content requirements of brands today.
Baaash Digital has an in-house ecosystem of everyday content creators. film-makers, line producers, music composers, writers, information architects, creative technologists, editors, long and short format writers, UI/Ux designers, social-media and content strategists, ORM experts among others and a host of content collaborators within India and abroad.
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia and founder, Baaash Digital said, “Right now, I truly believe there is a change required in the content ecosystem. This eco-system today is fragmented. A lot of them offer ad-hoc cheap social media management which is focussed on functional needs rather than pushing the brand’s creative potential to engage better with consumers.”