The ad plays on the word honey and makes the viewers alert when a man calls a woman in the super market ‘honey’ and points out that we cannot call every woman honey the way we cannot call every honey Dabur honey. Interesting, as it conveys in a way that it is unwelcome to use the expression ‘honey’ while talking to strangers. An unintended message?
The new normal is presented in diverse contexts. The ad reflects the men and women interacting on equal terms. The super efficient woman, the paranoid man, the smart men and the naughty young girl, all reflect the new normal of online transactions and engagement.
A celebrity centred ad with no voice and role for the woman. It is important to show women as active, speaking and thinking persons in ads, especially in ads with male celebrities. Such portrayal would help promote greater inclusiveness and participation at homes and in organisations when woman are shown speaking, countering and making decisions.
The ad makes me uncomfortable. Does a woman have to be the ideal housewife, mother, wife, mother etc + an entrepreneur. Is she socially accepted only then? Why this excessive burden on women? How about redefining the gender roles so that she gets her space to pursue her ambitions while others also fulfill their roles and responsibilities at home?
The ads show both parents being involved in the education of their children, both daughters and sons. In a social context there is a certain bias against investing in providing equal educational opportunities such repeated portrayals are required to influence behaviours and attitudes