An interesting ad that explains the importance of using both products for perfect proofing solution. It is a typical celebrity-centred and highly stereotypical in its presentation.
Despite the challenges posed by Covid-19 and the lockdown, the world has not come to a stop as people have learnt to cope with them with the support of the new technologies. While highlighting, the creators of the communication have ensured that women get their due recognition for their resilience. The ad depicts women in different and non-stereotypical contexts using technology to achieve their goals.
The films very interestingly present the lack of concern for planning for retirement among Indians and highlights how PGIM insurance takes care of their needs and their future. It is heartening to note that one of the films focuses on the need for women to plan for their retirement. Women generally tend to be neglected in insurance as direct users and are only shown as the beneficiaries of a man's insurance protection. Other ads in the series are male-centric.
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