Liberty General Insurance has launched a TVC to highlight its ease of transactions with its health and motor insurance.
Conceptualised by White Rivers Media, the film shows two stories of two families whose lives are interrupted by sudden mishaps. Liberty General’s quick claim settlements and digitally-integrated processes help the families recover from these issues.
Roopam Asthana, CEO and whole time director, Liberty General Insurance, said, “For our new TVC, we wanted a storyline and communication that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers, especially in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘a promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”
Amit Jain, president of personal lines, Bancassurance and Affinity and Marketing, Liberty General Insurance, said, “Liberty General Insurance believes that progress happens when people feel secure, and we wanted the new TVC to reflect our commitment to taking care of our customers. Our constant endeavour is to provide seamless support in a customer’s insurance journey including speedy claims settlement. Our new TVC which is high on the emotional quotient also talks about how ‘Trust’ is one of the strongest sentiments and also one of the most important factors towards building long-lasting relationships.”
Client: Liberty General Insurance
Client team: Amit Jain, Shivani Sharma, Nitin Seth
Agency: White Rivers Media
Co-founders: Shrenik Gandhi, Mitesh Kothari
Account management: Tanish Shah, Sai Santosh Shetty, Manu Swal, Pratik Rathi
Creative team: Mayur Goyal (director), Bhusham Kadam, Megha Marwah, Nikita Roy, Aniket Khade, Sujeet Mahto, Sagar Kewat, Prasad Sawant
Production: Tanish Shah, Sujeet Mahto, Abhishek Gaikwad, Shantanu Shrikant Tunge, Manu Swal
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