Campaign India Team
Aug 24, 2023

Cream Centre appoints Yellow for creative

Account won post a multi-agency pitch

Cream Centre appoints Yellow for creative
Cream Centre has announced the appointment of Yellow for its creative duties. 
The agency will be responsible for the brand's rebranding marketing intiatives. 
The account was won post a multi-agency pitch and will be handled by Yellow's Mumbai office. 
Shrey Doshi, founder, Yellow, said, "Our primary goal is to infuse Cream Centre's brand with a rejuvenated and contemporary spirit. We recognize the importance of honouring the restaurant's existing loyal customers while also connecting with a younger demographic. Our strategy revolves around striking a balance between retaining the brand's core values and giving it a fresh twist that resonates with the evolving preferences of today's generation."
Sanjiv Chona, founder, Cream Centre, said, "Having been an integral part of the lives of countless patrons, Cream Centre holds a special place in their hearts. We believe that Yellow's creative prowess and strategic insights align perfectly with our vision for the future of the brand. This collaboration is built on a foundation of trust and mutual understanding, and we are excited to see how this partnership will unfold."
Campaign India

Related Articles

Just Published

2 days ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

2 days ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

2 days ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

2 days ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards