Cream Centre has announced the appointment of Yellow for its creative duties.
The agency will be responsible for the brand's rebranding marketing intiatives.
The account was won post a multi-agency pitch and will be handled by Yellow's Mumbai office.
Shrey Doshi, founder, Yellow, said, "Our primary goal is to infuse Cream Centre's brand with a rejuvenated and contemporary spirit. We recognize the importance of honouring the restaurant's existing loyal customers while also connecting with a younger demographic. Our strategy revolves around striking a balance between retaining the brand's core values and giving it a fresh twist that resonates with the evolving preferences of today's generation."
Sanjiv Chona, founder, Cream Centre, said, "Having been an integral part of the lives of countless patrons, Cream Centre holds a special place in their hearts. We believe that Yellow's creative prowess and strategic insights align perfectly with our vision for the future of the brand. This collaboration is built on a foundation of trust and mutual understanding, and we are excited to see how this partnership will unfold."