CPM International, global field marketing group and GTC, provider of retail and field marketing services in India, have entered into a partnership to expand their business in India.
Both the companies are part of the Omnicom Group and have been working closely with each other since last one year. GTC will be known as CPM India from May 1, 2008.Mandeep Singh (pictured here) who is currently the COO of GTC, will now be CEO, CPM India. Omnicom acquired GTC in July 2006 to provide field marketing services to its multinational and local clients in India. GTC has worked for brands such as Cisco, GSK, Microsoft and Nokia.
"Our clients are increasingly asking us to support them in new and significant markets. To this end, there is no more exciting opportunity than India. I believe GTC joining the CPM Group will greatly enhance our ability to add value to our clients,” said, Tom Preece, CEO, CPM International.
“This development provides us with unprecedented access to the very best processes, talent and international learnings in our industry. It will allow us to provide clients with the very best in field marketing services," added Mandeep Singh, CEO, CPM India.