Connect Network has announced the launch Immersive, its new media planning offering.
With this launch, the agency aims to help advertisers with a cinema planning tool by using technology.
Haresh Nayak, founder and CEO, Connect Network, said, "We are thrilled to add another extension within Immersive, a platform that redefines the way cinema planning is approached. Immersive is not just a planning platform; it's a revolution. By leveraging a fusion of crucial data points, mapping of total cinemas across country and hyperlocal audience-centric insights, it empowers cinema planners to craft meticulously tailored plans that resonate with audiences on a profound level."
Aditya Goel, senior vice president, Connect Network, said, "We are always looking forward to updates and additional features that will help the clients to plan better on a single window experience. Cinema planning on Immersive is a result of our continued efforts towards providing a better and informed understanding to our clients."
