Campaign India Team
Dec 14, 2011

Colors to telecast Screen Awards

The 18th edition of Screen Awards, called Colors Screen Awards will be aired in January 2012

Colors to telecast Screen Awards

Colors has collaborated with Screen to telecast the 18th edition of Screen Awards, a property that has been associated with Star Plus for the past 11 years. Initiated in the year 1994, the Screen Awards were instilled to recognise upcoming talent and professional excellence in Indian Cinema. The awards will be telecast on Colors year on year. The Awards celebrate achievement and excellence in over 30 categories that cover the entire sweep of film-making in Hindi and Marathi.

Raj Nayak

Commenting on the acquisition of the Screen Awards, Raj Nayak, chief executive officer, Colors, said, “The Screen Awards is one of the most popular and recognized award functions in the Indian film industry’s calendar and we are extremely proud to be associated with it. It has been our constant endeavor to make Colors the one-stop entertainment hub for our audiences by bringing to them excellence in terms of shows, events and movies and through the acquisition of this property we hope to achieve just that.”

Shekhar Gupta

Shekhar Gupta, editor-in-chief, The Express Group, added, "The Screen awards set the bar for excellence in Indian cinema because it embodies the fundamental principles of the Express Group: credibility and independence. Cinema is bristling with talent, these awards applaud and celebrate this creative upsurge."

The awards follow a two-step screening process that includes a Screen Selection Academy.

Its members send their recommendations to a select Screen Jury which is not bound by these. Previous jury chairpersons include Ramesh Sippy, Amol Palekar, Jeetendra, Asha Parekh, Shatrughan Sinha, Waheeda Rehman among others. 

Source:
Campaign India

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