Despite a better showing by STAR Plus (336 GRPs compared to previous week's 315 GRPs) in week 22, Colors closed the gap to 41 GRPs with an improved showing as well (295 GRPs compared to 264 GRPs in week 21). Zee was steady at 249 GRPs, as were Sony with 164, Imagine with 103 and SAB TV with 89.Track performance of GECs in 2010
Despite a better showing by STAR Plus (336 GRPs compared to previous week's 315 GRPs) in week 22, Colors closed the gap to 41 GRPs with an improved showing as well (295 GRPs compared to 264 GRPs in week 21).
Zee was steady at 249 GRPs, as were Sony with 164, Imagine with 103 and SAB TV with 89.
Track performance of GECs in 2010
Week 21, Week 20, Week 19, Week 18, Week 17 Week 16 Week 15 Week 14 Week 13 Week 12 Week 11 Week 10 Week 9 Week 8 Week 7 Week 6 Week 5 Week 4 Week 3 Week 2 Week 1
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
.png&h=268&w=401&q=100&v=20170226&c=1)
Watch the film conceptualised by Grey Group India here
Watch the film conceptualised by Social Panga
.png&h=268&w=401&q=100&v=20170226&c=1)
At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come
.png&h=334&w=500&q=100&v=20170226&c=1)
