CollegeDekho has announced the appointment of Abhinav Upadhyay as chief marketing officer.
He will be responsible for driving all aspects of brand and product marketing.
Upadhyay moves from Leverage Edu, where he was chief marketing officer.
Ruchir Arora, co-founder and CEO, CollegeDekho, said, “We are delighted to welcome Abhinav to CollegeDekho. He comes with a diverse experience in leading marketing and innovation across a range of various industries and had his entrepreneurial stint as a start-up leader. We are confident that his expertise in marketing and growth and vast knowledge of the Indian consumer will help us take CollegeDekho to newer heights. His profound ability for product innovation and brand building will be crucial in CollegeDekho making a quantum leap in the future.”
Upadhyay said, “The opportunity to build a powerful brand and business in the education sector in India is truly amazing. I am delighted to partner with Ruchir, Saurabh and Rohit along with the entire CollegeDekho team in their mission of building the CollegeDekho as the largest, most loved and respected student guidance ecosystem in India. To enable more and more Indian students to fulfil their dreams truly excites me and I’m extremely thrilled about driving transformative growth for CollegeDekho as well as for myself.”
In a career spanning over 18 years, he has also worked with Western Union, ITC and Thomas Cook India, among others.