Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Aug 15, 2012
Close-Up: ‘We need the dreamers... We need to protect them’
Prasoon Joshi, the multi-faceted president of McCann Worldgroup, South Asia, tells Arati Rao why moments of confusion in one's career choices are significant, and why clients have to help bring the fun back into advertising
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Awards
Aug 08, 2025
Prasoon Joshi joins IAA Leadership’s Hall of Fame
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
10 hours ago
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
FCB’s Dheeraj Sinha elected president of The ...
The association also named the new managing committee for 2025–26.
Advertising
12 hours ago
S4 Capital revenue declines by 12.7%, headcount ...
The company also downgraded its net revenue forecast for the year.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
14 hours ago
Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
