Arati Rao
Mar 02, 2011

Close - Up: "Gaming and mobile is usually on the last slide…"

Tista Sen, senior vice president and executive creative director, JWT, explains to Arati Rao why it’s critical for agencies to recruit from unconventional avenues, something she’s learnt from the time she wanted to make the shift from film production

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

43 minutes ago

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

2 hours ago

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

2 hours ago

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.

5 hours ago

The 2025 Wrap: The biggest brand blunders and ...

Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp