lux
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
Lux’s global brand VP on why the brand is calling out sexism
Severine Vauleon on the Unilever brand’s new ‘Shut Up Sexism’ campaign, and having a cause-driven strategy pay off—particularly in China
Lux tries to show men what it's like to walk while female
In a campaign by Wunderman Thompson Singapore, the Unilever brand uses the City Walks platform to let men experience the leers, comments and physical intimidation women often endure
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Creative critique from a gender lens: 2-6 August
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Lux gets Virushka to groove to Mohd Rafi's 'Chand Sa Roshan Chehra'
Watch the film here
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Creative Critique from a gender lens: 1-5 February
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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