lux
Lux tries to show men what it's like to walk while female
In a campaign by Wunderman Thompson Singapore, the Unilever brand uses the City Walks platform to let men experience the leers, comments and physical intimidation women often endure
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Creative critique from a gender lens: 2-6 August
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Lux gets Virushka to groove to Mohd Rafi's 'Chand Sa Roshan Chehra'
Watch the film here
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Creative Critique from a gender lens: 1-5 February
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Brinton Pharmaceuticals calls out PHighting
Watch the film conceptualised by White Digital here
Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed
Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead
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