Berger Paints appoints dentsu X to handle media

Berger Paints has announced the appointment of dentsu X to handle its media mandate. 

 

The account was won following a multi-agency pitch. dentsu X's Kolkata office will handle the account. 

 

According to a statement from the agency, Berger Paints' media spends are currently INR 200 crores.  The mandate includes strategy, planning, buying, and execution to increase brand equity through offline media.

 

KK Sai, senior vice president, and head - decorative division, Berger Paints, said, "The insights that the dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger."

 

Anita Kotwani, CEO Media, South Asia, dentsu, said, “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in dentsu India’s journey, characterised by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”

 

She added, “Dentsu has played a pivotal role in propelling numerous brands towards a growth trajectory, leveraging our distinctive data-driven, consumer-centric design thinking, and strategic expertise. We have been at the forefront of deploying innovative media and content concepts to establish brand equity, ensuring sustained brand growth. However, efficiency and effectiveness remain paramount in our approach. The win of Berger Paints symbolizes the recognition of our strategic approach, and we are privileged to form a partnership with such a formidable brand.”