Metal comes in the Innovative Media category
Ogilvy & Mather India bagged its second metal at the Clio Awards 2013 announced on 3 May, in the category of Innovative Media.
The agency’s entry ‘Roti’ for client Lifebuoy soap from Unilever has won the agency a Silver at this year’s awards.
Winners in the categories of Content and Contact, Integrated, Innovative Media and the Student category were announced on 3 May.
Also read:
Clio 2013: McCann wins Gold and Silver for Western Union; BBDO, Ogilvy bag Bronze
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As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
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It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
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