Campaign India Team
Jun 14, 2016

CIDCA 2016: Shortlists announced

Winners to be announced at the awards night on 15 June

CIDCA 2016: Shortlists announced

The shortlists for the 2016 edition of Campaign India's Digital Crest Awards (CIDCA) have been announced. Winners will be announced on 15 June in Mumbai.

The jury for this year's edition comprised:

  • Ajay Kakar, CMO, Aditya Birla Group – Financial Services (Round one)
  • Akshay Mehrotra, co-founder and CEO, EarlySalary.com
  • Aniruddha Haldar, head – marketing, TVS Motor Company (Round one)
  • Apurva Chamaria, VP and global head – corporate marketing, HCL Technologies
  • Gokul Krishnamoorthy, managing editor, Campaign India (Convenor)
  • Karan Rajpal, global digital marketing, JLL
  • Nimish Adani, founder and CEO, Engrave.in
     

Here are the shortlists

Advergaming
Entry Title Entrant Company Brand
Warrior's Chant Razorfish Future Retail
How Gillette used user initiated programmatic content to win the perception battle ibs Gillette India
Shiva Cycle-A-Thon Viacom 18 Media Nickelodeon
     
Apps - Mobile Apps
Entry Title Entrant Company Brand
Mahindra- Build Your Own Tractor Interactive Avenues      Mahindra Tractor
Mahindra Tractor- Smart Sales Delivery Interactive Avenues      Mahindra Tractor
When Gaana.com played the news! Maxus Vodafone
     
Apps - Online Apps
Entry Title Entrant Company Brand
Bring alive your Imagination with Royale Madison Media Royale
How Gillette used user initiated programmatic content to win the perception battle ibs Gillette India
#Airtel4GSpeedTest - How a banner took 4G to every home in India ibs Airtel India
     
Content Community
Entry Title Entrant Company Brand
Fastest Growing Instagram Community by VERO MODA WATConsult VERO MODA India
Jaipur Literature Fest 2016 Interactive Avenues      Teamwork Arts     
     
Digital Craft - Best Use of Design and Navigation
Entry Title Entrant Company Brand
Wockhardt Hospitals - How a Website helped reduce stress for patients Interactive Avenues      Wockhardt Hospitals
Tata Docomo - DynaSite ibs Tata Docomo
Mahindra Thar Website Interactive Avenues      Mahindra Thar
Berger paints : From Online Zero to Digitally Enabled Hero Interactive Avenues      Berger Paints Arabia
Super Fibre Microsite Interactive Avenues      Sonata Watches
     
Digital Craft - Best Writing
Entry Title Entrant Company Brand
Man Parade iContract (Contract Advertising) Truly Madly
Frooti - The Frooti Life DigitasLBi India Frooti
     
     
e-Commerce Omni-channel strategy
Entry Title Entrant Company Brand
Tata Docomo eShop –India’s only omni channel telecom e-commerce platform ibs Tata Docomo
Pepperfry - iSync iProspect Pepperfry
     
Experiential
Entry Title Entrant Company Brand
Abbott - iPump iProspect Abbott Healthcare Pvt Ltd
The Gillette Flexbot at Sunburn - how robotics made a razor click with millennials ibs Gillette India
When India's first ever Virtual Run brought the marathon to the masses ibs Standard Chartered Bank
Airtel Jaipur Literature Festival - World's first teleportation based live advertising ibs Airtel India
The Awesome Job You Can’t Apply For SapientNitro Grant’s Whisky
     
Long-term Strategy
Entry Title Entrant Company Brand
Tata Docomo - Building a truly digital brand ibs Tata Docomo
Nissan SEM – Strategy Omnicom Media Group Nissan
Mahindra- Build Your Own Tractor Interactive Avenues      Mahindra Tractor
Mahindra Tractor- Smart Sales Delivery Interactive Avenues      Mahindra Tractor
CEAT MTV Chase The Monsoon MTV CEAT
Vogue Eyewear MTV Style in 60 Season 4 MTV Vogue Eyewear
     
Loyalty
Entry Title Entrant Company Brand
Bajaj Electricals Super Fans - Using Social to drive Loyalty ibs Bajaj Electricals
JetPrivilege – A walkthrough to free flights Creativeland Asia      JetPrivilege
A Terribly Tiny Tale Attempts a Big Change Mindshare Dove
     
Online Commerce Campaign - Customer acquisition
Entry Title Entrant Company Brand
OLX's Progressive Remarketing Performics OLX
Crossed Over 7 Lac Transactions Interactive Avenues      Bookmyshow
DynaPrice - How Bajaj Electricals beat the Amazons and Flipkarts at their own game ibs Bajaj Electricals
     
Online Commerce Campaign - Customer engagement
Entry Title Entrant Company Brand
American Tourister – Tourister Your Everyday Interactive Avenues      American Tourister
American Tourister: Boosting engagement with India’s first GIF contest! Interactive Avenues      American Tourister
Colossal Eye Store FoxyMoron Maybelline New York India
     
Online Commerce Campaign - Customer retention
Entry Title Entrant Company Brand
Tata Docomo online shop – Using personalized user experience to drive retention ibs Tata Docomo
Moods - Playing It Right VML SEA & India Moods Condoms
Myntra App Transition - Command Centre Happy Creative Services India    Ltd Myntra
     
Online Video - Long form (Over 180 seconds)
Entry Title Entrant Company Brand
Lufthansa Diwali Surprise MRM//McCANN Lufthansa German Airlines
11 Minutes Scarecrow Communications   & Ample Mission
LAKME PRESENTS BANG BAJAA BAARAAT Mindshare India Lakme
Help A Child Reach 5 PHD Lifebuoy
Fuelled by Love SapientNitro British Airways
     
Online Video - Short form (180 seconds or less)
Entry Title Entrant Company Brand
#WeMissYouToo Performics Maggi
Nivea Lip care BFF campaign Omnicom Media Group Nivea
Titan Raga #Break The Bias Little Lamb Films  Titan Raga
Mahindra Thar Website Interactive Avenues      Mahindra Thar
Swachh Aadat Swachh Bharat PHD HUL Multibrand
Nivea Men Body Deodorizer - #BanBodyOdour DigitasLBi India Nivea Men
     
Social cause - Social cause supported by a corporate/brand
Entry Title Entrant Company Brand
#GiftALivelihood ICICI Bank ICICI Bank
Powering the next Gen Internet ready India Mindshare Idea
Hero Ride Safe Maxus India Hero CSR
OMRON - #PaywithyourVoice OMRON AUTOMATION PVT   OMRON
Stayfree Stay Ahead Helpline OMD India Stayfree
6 Pack Band Mindshare Brooke Bond Red Label
P&G Shiksha FoxyMoron Shiksha
     
Use of Data - For CRM
Entry Title Entrant Company Brand
Bajaj Electricals Super Fans - Using Social to manage customer relationships ibs Bajaj Electricals 
Bigg Boss WAT Consult Bigg Boss
Personalised Account Summary Jet Privilege Private Limited JetPrivilege
Wynk Music Performics Wynk Music
Bachat Ki Khunn Khunn - My Airtel APP Performics Airtel
     
Use of Data - For New Business
Entry Title Entrant Company Brand
Bajaj Electricals Super Fans - Using Data to drive Sales ibs Bajaj Electricals
Tata Docomo Acquisition- Path Breaking, Path Setting Performics Tata Docomo
New member acquisition from data driven marketing Jet Privilege Private Limited JetPrivilege
Acquisition - Customer Journey Made Delightful Using Data Kotak Securities Ltd Kotak Securities Ltd
Acquisition Campaign Kotak Securities Kotak Securities
     
Use of social media in a campaign
Entry Title Entrant Company Brand
Fulfilling Dreams through OLX's Twitter Dashboard Performics OLX India BV
Powering the next Gen Internet ready India Mindshare Idea
Share The Load FoxyMoron Ariel India
Protinex Dubsmash Challenge Gozoop Online Pvt Ltd Protinex
Score with Data Mindshare IBM Analutics
Big Billion Hunt Dentsu Webchutney Flipkart
SayAAA Madison Media Cadbury Choclairs
     
Viral marketing campaign
Entry Title Entrant Company Brand
Blue Film Festival Scarecrow Communications   Spykar
Biba - Change The Convention Brandmovers Interactive India      Biba
Safi- "I hate you mom" Rediffusion-Y&R Safi
6 Pack Band Mindshare Brooke Bond Red Label
Vande Mataram PHD Taj Mahal Tea
     
Digital Strategy
Entry Title Entrant Company Brand
Truly Madly UnSingle Campaign iContract (Contract Advertising) Truly Madly
Helping India Quit Smoking MSix Nicotex
Garnier Men - Mobile Listening Banner Maxus India Garnier Men
Lo Kar Lo Baat PHD Active Wheel
How Airtel used digital to launch 4G in India ibs Airtel India
The world's first marathon that was run physically, virtually and socially ibs Standard Chartered Bank
How Gillette used digital to script it's most successful razor launch in India ibs Gillette India
     
Social cause - Campaign for an NGO
Entry Title Entrant Company Brand
11 Minutes Scarecrow Communications   Ample Mission
     
Integrated
Entry Title Entrant Company Brand
Powering the next Gen Internet ready India Mindshare Idea
Share The Load FoxyMoron Ariel India
Standard Chartered Priority Banking – ‘Live your Dreams Faster’ Campaign TBWA\ Anthem      Priority Banking from Standard Chartered
#WelcomeBackMaggi Performics Maggi
Protect her Heart Madison Media Saffolalife
Dainik Bhaskar Zidd Karo Duniya Badlo Campaign Dainik Bhaskar Group Dainik Bhaskar
No Negative Monday Dainik Bhaskar Group Dainik Bhaskar
     
Display
Entry Title Entrant Company Brand
Slowdown Zindagi Madison Media Parachute Advansed Aromatherapy Oil
Taj Umaid Bhawan Palace - A Regal Tribute to The World's Best Hotel Havas Media India Private Limited Umaid Bhawan Palace
How Airtel used Digital to launch 4G in India Performics Airtel 4G
#NeverMissAShot Lava V5 launch campaign Motivator (GroupM) Lava Mobiles
Book My Enjoy Carat Isobar India Chevrolet India - Enjoy
Flipkart-Engage And Win MEC- India Flipkart Internet     
     
Website - Corporate / Brand
Entry Title Entrant Company Brand
Reimagining Guest Experience for Taj Hotels SapientNitro Taj Group of Hotels
Pixel Fox Studios-Website Pixel Fox Studios Pixel Fox Studios
Tata Docomo - DynaSite ibs Tata Docomo
Wockhardt Hospitals - How a Website helped reduce stress for patients Interactive Avenues      Wockhardt Hospitals
     
Website - Campaigns
Entry Title Entrant Company Brand
#IndiaKaTyohaar - Celebrating India's only Secular Festival Tonic Media Digital  Sony MAX
GIF Delivery Dentsu Webchutney Flipkart
     
Mobile - Display
Entry Title Entrant Company Brand
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp Dentsu Webchutney      Cafe TC
Nissan - Micra X-Shift DigitasLBi India Nissan
Powering the next Gen Internet ready India Mindshare Idea
Pro-Kabaddi Season 2 - Leh Panga Leh Panga! Mindshare Star Sports
     
Mobile - Integrated
Entry Title Entrant Company Brand
Kinder joy Story Station OMD India Kinderjoy
The world's first native securities trading platform on mobile ibs Religare Securities
Say It With Silk Carat Isobar Cadbury Silk
     
Mobile - SMS
Entry Title Entrant Company Brand
Making PHDs real - Party Hard Drive Safe Team CEAT - GroupM India CEAT Tyres
The world's first native securities trading platform on mobile ibs Religare Securities
     
Mobile - Voice-Based
Entry Title Entrant Company Brand
Stayfree Stay Ahead Helpline OMD India Stayfree
Kinder joy Story Station OMD India Kinderjoy
Rin Career Ready Academy PHD Rin
Mediker Aapka Apna Radio Station Madison Media Mediker
L'Oreal Paris - Truecaller Innovation Maxus India L'Oreal Paris
     
Media innovation
Entry Title Entrant Company Brand
The world's first native securities trading platform on mobile ibs Religare Securities
The Power of Custom Call to Action - "Sell Now" (OLX) Performics OLX India BV
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp Dentsu Webchutney      Cafe TC
Mannequins On A Break Madison Media Wills Lifestyle
Nissan - Micra X-Shift DigitasLBi India Nissan
When Gaana.com played the news! Maxus Vodafone
Book My Enjoy Carat Isobar India Chevrolet India - Enjoy
Digital Demo of ‘The Phone that works like your PC’ Isobar DAN Empower Microsoft Lumia
     
Online marketing
Entry Title Entrant Company Brand
How Airtel used digital to launch 4G in India ibs Airtel India
#2ndInnings   HDFC Life
Moods - Playing It Right VML SEA & India Moods Condoms
BMW India "Festive Campaign" Isobar India BMW
Truly Madly UnSingle Campaign iContract (Contract Advertising) Truly Madly
     
Search
Entry Title Entrant Company Brand
Thomas Cook - Honeymoon Package iProspect Thomas Cook
When Beijing is inside your home, so who is Slow Poisoning you? MEC Global - GroupM Dr. Aeroguard
Nissan SEM – Missed call Strategy Omnicom Media Group Nissan
Optimisation of Return on ad spends Interactive Avenues      eBay India
PPC - High Cost Generates Big Business Kotak Securities

Kotak Securities

  Showcase  
Entry Title Entrant Company Brand
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp Dentsu Webchutney Pvt. Ltd. Cafe TC

 

Entry to the awards night is by invitation and restricted to pre-registered guests.

Source:
Campaign India

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