The shortlists for the 2016 edition of Campaign India's Digital Crest Awards (CIDCA) have been announced. Winners will be announced on 15 June in Mumbai.
The jury for this year's edition comprised:
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Ajay Kakar, CMO, Aditya Birla Group – Financial Services (Round one)
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Akshay Mehrotra, co-founder and CEO, EarlySalary.com
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Aniruddha Haldar, head – marketing, TVS Motor Company (Round one)
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Apurva Chamaria, VP and global head – corporate marketing, HCL Technologies
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Gokul Krishnamoorthy, managing editor, Campaign India (Convenor)
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Karan Rajpal, global digital marketing, JLL
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Nimish Adani, founder and CEO, Engrave.in
Here are the shortlists
| Advergaming | ||
| Entry Title | Entrant Company | Brand |
| Warrior's Chant | Razorfish | Future Retail |
| How Gillette used user initiated programmatic content to win the perception battle | ibs | Gillette India |
| Shiva Cycle-A-Thon | Viacom 18 Media | Nickelodeon |
| Apps - Mobile Apps | ||
| Entry Title | Entrant Company | Brand |
| Mahindra- Build Your Own Tractor | Interactive Avenues | Mahindra Tractor |
| Mahindra Tractor- Smart Sales Delivery | Interactive Avenues | Mahindra Tractor |
| When Gaana.com played the news! | Maxus | Vodafone |
| Apps - Online Apps | ||
| Entry Title | Entrant Company | Brand |
| Bring alive your Imagination with Royale | Madison Media | Royale |
| How Gillette used user initiated programmatic content to win the perception battle | ibs | Gillette India |
| #Airtel4GSpeedTest - How a banner took 4G to every home in India | ibs | Airtel India |
| Content Community | ||
| Entry Title | Entrant Company | Brand |
| Fastest Growing Instagram Community by VERO MODA | WATConsult | VERO MODA India |
| Jaipur Literature Fest 2016 | Interactive Avenues | Teamwork Arts |
| Digital Craft - Best Use of Design and Navigation | ||
| Entry Title | Entrant Company | Brand |
| Wockhardt Hospitals - How a Website helped reduce stress for patients | Interactive Avenues | Wockhardt Hospitals |
| Tata Docomo - DynaSite | ibs | Tata Docomo |
| Mahindra Thar Website | Interactive Avenues | Mahindra Thar |
| Berger paints : From Online Zero to Digitally Enabled Hero | Interactive Avenues | Berger Paints Arabia |
| Super Fibre Microsite | Interactive Avenues | Sonata Watches |
| Digital Craft - Best Writing | ||
| Entry Title | Entrant Company | Brand |
| Man Parade | iContract (Contract Advertising) | Truly Madly |
| Frooti - The Frooti Life | DigitasLBi India | Frooti |
| e-Commerce Omni-channel strategy | ||
| Entry Title | Entrant Company | Brand |
| Tata Docomo eShop –India’s only omni channel telecom e-commerce platform | ibs | Tata Docomo |
| Pepperfry - iSync | iProspect | Pepperfry |
| Experiential | ||
| Entry Title | Entrant Company | Brand |
| Abbott - iPump | iProspect | Abbott Healthcare Pvt Ltd |
| The Gillette Flexbot at Sunburn - how robotics made a razor click with millennials | ibs | Gillette India |
| When India's first ever Virtual Run brought the marathon to the masses | ibs | Standard Chartered Bank |
| Airtel Jaipur Literature Festival - World's first teleportation based live advertising | ibs | Airtel India |
| The Awesome Job You Can’t Apply For | SapientNitro | Grant’s Whisky |
| Long-term Strategy | ||
| Entry Title | Entrant Company | Brand |
| Tata Docomo - Building a truly digital brand | ibs | Tata Docomo |
| Nissan SEM – Strategy | Omnicom Media Group | Nissan |
| Mahindra- Build Your Own Tractor | Interactive Avenues | Mahindra Tractor |
| Mahindra Tractor- Smart Sales Delivery | Interactive Avenues | Mahindra Tractor |
| CEAT MTV Chase The Monsoon | MTV | CEAT |
| Vogue Eyewear MTV Style in 60 Season 4 | MTV | Vogue Eyewear |
| Loyalty | ||
| Entry Title | Entrant Company | Brand |
| Bajaj Electricals Super Fans - Using Social to drive Loyalty | ibs | Bajaj Electricals |
| JetPrivilege – A walkthrough to free flights | Creativeland Asia | JetPrivilege |
| A Terribly Tiny Tale Attempts a Big Change | Mindshare | Dove |
| Online Commerce Campaign - Customer acquisition | ||
| Entry Title | Entrant Company | Brand |
| OLX's Progressive Remarketing | Performics | OLX |
| Crossed Over 7 Lac Transactions | Interactive Avenues | Bookmyshow |
| DynaPrice - How Bajaj Electricals beat the Amazons and Flipkarts at their own game | ibs | Bajaj Electricals |
| Online Commerce Campaign - Customer engagement | ||
| Entry Title | Entrant Company | Brand |
| American Tourister – Tourister Your Everyday | Interactive Avenues | American Tourister |
| American Tourister: Boosting engagement with India’s first GIF contest! | Interactive Avenues | American Tourister |
| Colossal Eye Store | FoxyMoron | Maybelline New York India |
| Online Commerce Campaign - Customer retention | ||
| Entry Title | Entrant Company | Brand |
| Tata Docomo online shop – Using personalized user experience to drive retention | ibs | Tata Docomo |
| Moods - Playing It Right | VML SEA & India | Moods Condoms |
| Myntra App Transition - Command Centre | Happy Creative Services India Ltd | Myntra |
| Online Video - Long form (Over 180 seconds) | ||
| Entry Title | Entrant Company | Brand |
| Lufthansa Diwali Surprise | MRM//McCANN | Lufthansa German Airlines |
| 11 Minutes | Scarecrow Communications & | Ample Mission |
| LAKME PRESENTS BANG BAJAA BAARAAT | Mindshare India | Lakme |
| Help A Child Reach 5 | PHD | Lifebuoy |
| Fuelled by Love | SapientNitro | British Airways |
| Online Video - Short form (180 seconds or less) | ||
| Entry Title | Entrant Company | Brand |
| #WeMissYouToo | Performics | Maggi |
| Nivea Lip care BFF campaign | Omnicom Media Group | Nivea |
| Titan Raga #Break The Bias | Little Lamb Films | Titan Raga |
| Mahindra Thar Website | Interactive Avenues | Mahindra Thar |
| Swachh Aadat Swachh Bharat | PHD | HUL Multibrand |
| Nivea Men Body Deodorizer - #BanBodyOdour | DigitasLBi India | Nivea Men |
| Social cause - Social cause supported by a corporate/brand | ||
| Entry Title | Entrant Company | Brand |
| #GiftALivelihood | ICICI Bank | ICICI Bank |
| Powering the next Gen Internet ready India | Mindshare | Idea |
| Hero Ride Safe | Maxus India | Hero CSR |
| OMRON - #PaywithyourVoice | OMRON AUTOMATION PVT | OMRON |
| Stayfree Stay Ahead Helpline | OMD India | Stayfree |
| 6 Pack Band | Mindshare | Brooke Bond Red Label |
| P&G Shiksha | FoxyMoron | Shiksha |
| Use of Data - For CRM | ||
| Entry Title | Entrant Company | Brand |
| Bajaj Electricals Super Fans - Using Social to manage customer relationships | ibs | Bajaj Electricals |
| Bigg Boss | WAT Consult | Bigg Boss |
| Personalised Account Summary | Jet Privilege Private Limited | JetPrivilege |
| Wynk Music | Performics | Wynk Music |
| Bachat Ki Khunn Khunn - My Airtel APP | Performics | Airtel |
| Use of Data - For New Business | ||
| Entry Title | Entrant Company | Brand |
| Bajaj Electricals Super Fans - Using Data to drive Sales | ibs | Bajaj Electricals |
| Tata Docomo Acquisition- Path Breaking, Path Setting | Performics | Tata Docomo |
| New member acquisition from data driven marketing | Jet Privilege Private Limited | JetPrivilege |
| Acquisition - Customer Journey Made Delightful Using Data | Kotak Securities Ltd | Kotak Securities Ltd |
| Acquisition Campaign | Kotak Securities | Kotak Securities |
| Use of social media in a campaign | ||
| Entry Title | Entrant Company | Brand |
| Fulfilling Dreams through OLX's Twitter Dashboard | Performics | OLX India BV |
| Powering the next Gen Internet ready India | Mindshare | Idea |
| Share The Load | FoxyMoron | Ariel India |
| Protinex Dubsmash Challenge | Gozoop Online Pvt Ltd | Protinex |
| Score with Data | Mindshare | IBM Analutics |
| Big Billion Hunt | Dentsu Webchutney | Flipkart |
| SayAAA | Madison Media | Cadbury Choclairs |
| Viral marketing campaign | ||
| Entry Title | Entrant Company | Brand |
| Blue Film Festival | Scarecrow Communications | Spykar |
| Biba - Change The Convention | Brandmovers Interactive India | Biba |
| Safi- "I hate you mom" | Rediffusion-Y&R | Safi |
| 6 Pack Band | Mindshare | Brooke Bond Red Label |
| Vande Mataram | PHD | Taj Mahal Tea |
| Digital Strategy | ||
| Entry Title | Entrant Company | Brand |
| Truly Madly UnSingle Campaign | iContract (Contract Advertising) | Truly Madly |
| Helping India Quit Smoking | MSix | Nicotex |
| Garnier Men - Mobile Listening Banner | Maxus India | Garnier Men |
| Lo Kar Lo Baat | PHD | Active Wheel |
| How Airtel used digital to launch 4G in India | ibs | Airtel India |
| The world's first marathon that was run physically, virtually and socially | ibs | Standard Chartered Bank |
| How Gillette used digital to script it's most successful razor launch in India | ibs | Gillette India |
| Social cause - Campaign for an NGO | ||
| Entry Title | Entrant Company | Brand |
| 11 Minutes | Scarecrow Communications | Ample Mission |
| Integrated | ||
| Entry Title | Entrant Company | Brand |
| Powering the next Gen Internet ready India | Mindshare | Idea |
| Share The Load | FoxyMoron | Ariel India |
| Standard Chartered Priority Banking – ‘Live your Dreams Faster’ Campaign | TBWA\ Anthem | Priority Banking from Standard Chartered |
| #WelcomeBackMaggi | Performics | Maggi |
| Protect her Heart | Madison Media | Saffolalife |
| Dainik Bhaskar Zidd Karo Duniya Badlo Campaign | Dainik Bhaskar Group | Dainik Bhaskar |
| No Negative Monday | Dainik Bhaskar Group | Dainik Bhaskar |
| Display | ||
| Entry Title | Entrant Company | Brand |
| Slowdown Zindagi | Madison Media | Parachute Advansed Aromatherapy Oil |
| Taj Umaid Bhawan Palace - A Regal Tribute to The World's Best Hotel | Havas Media India Private Limited | Umaid Bhawan Palace |
| How Airtel used Digital to launch 4G in India | Performics | Airtel 4G |
| #NeverMissAShot Lava V5 launch campaign | Motivator (GroupM) | Lava Mobiles |
| Book My Enjoy | Carat Isobar India | Chevrolet India - Enjoy |
| Flipkart-Engage And Win | MEC- India | Flipkart Internet |
| Website - Corporate / Brand | ||
| Entry Title | Entrant Company | Brand |
| Reimagining Guest Experience for Taj Hotels | SapientNitro | Taj Group of Hotels |
| Pixel Fox Studios-Website | Pixel Fox Studios | Pixel Fox Studios |
| Tata Docomo - DynaSite | ibs | Tata Docomo |
| Wockhardt Hospitals - How a Website helped reduce stress for patients | Interactive Avenues | Wockhardt Hospitals |
| Website - Campaigns | ||
| Entry Title | Entrant Company | Brand |
| #IndiaKaTyohaar - Celebrating India's only Secular Festival | Tonic Media Digital | Sony MAX |
| GIF Delivery | Dentsu Webchutney | Flipkart |
| Mobile - Display | ||
| Entry Title | Entrant Company | Brand |
| Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp | Dentsu Webchutney | Cafe TC |
| Nissan - Micra X-Shift | DigitasLBi India | Nissan |
| Powering the next Gen Internet ready India | Mindshare | Idea |
| Pro-Kabaddi Season 2 - Leh Panga Leh Panga! | Mindshare | Star Sports |
| Mobile - Integrated | ||
| Entry Title | Entrant Company | Brand |
| Kinder joy Story Station | OMD India | Kinderjoy |
| The world's first native securities trading platform on mobile | ibs | Religare Securities |
| Say It With Silk | Carat Isobar | Cadbury Silk |
| Mobile - SMS | ||
| Entry Title | Entrant Company | Brand |
| Making PHDs real - Party Hard Drive Safe | Team CEAT - GroupM India | CEAT Tyres |
| The world's first native securities trading platform on mobile | ibs | Religare Securities |
| Mobile - Voice-Based | ||
| Entry Title | Entrant Company | Brand |
| Stayfree Stay Ahead Helpline | OMD India | Stayfree |
| Kinder joy Story Station | OMD India | Kinderjoy |
| Rin Career Ready Academy | PHD | Rin |
| Mediker Aapka Apna Radio Station | Madison Media | Mediker |
| L'Oreal Paris - Truecaller Innovation | Maxus India | L'Oreal Paris |
| Media innovation | ||
| Entry Title | Entrant Company | Brand |
| The world's first native securities trading platform on mobile | ibs | Religare Securities |
| The Power of Custom Call to Action - "Sell Now" (OLX) | Performics | OLX India BV |
| Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp | Dentsu Webchutney | Cafe TC |
| Mannequins On A Break | Madison Media | Wills Lifestyle |
| Nissan - Micra X-Shift | DigitasLBi India | Nissan |
| When Gaana.com played the news! | Maxus | Vodafone |
| Book My Enjoy | Carat Isobar India | Chevrolet India - Enjoy |
| Digital Demo of ‘The Phone that works like your PC’ | Isobar DAN Empower | Microsoft Lumia |
| Online marketing | ||
| Entry Title | Entrant Company | Brand |
| How Airtel used digital to launch 4G in India | ibs | Airtel India |
| #2ndInnings | HDFC Life | |
| Moods - Playing It Right | VML SEA & India | Moods Condoms |
| BMW India "Festive Campaign" | Isobar India | BMW |
| Truly Madly UnSingle Campaign | iContract (Contract Advertising) | Truly Madly |
| Search | ||
| Entry Title | Entrant Company | Brand |
| Thomas Cook - Honeymoon Package | iProspect | Thomas Cook |
| When Beijing is inside your home, so who is Slow Poisoning you? | MEC Global - GroupM | Dr. Aeroguard |
| Nissan SEM – Missed call Strategy | Omnicom Media Group | Nissan |
| Optimisation of Return on ad spends | Interactive Avenues | eBay India |
| PPC - High Cost Generates Big Business | Kotak Securities |
Kotak Securities |
| Showcase | ||
| Entry Title | Entrant Company | Brand |
| Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp | Dentsu Webchutney Pvt. Ltd. | Cafe TC |
Entry to the awards night is by invitation and restricted to pre-registered guests.
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