Cheil Worldwide South West Asia has been awarded the complete creative mandate for Net4 – Net4 India Ltd, a player in the data centre, cloud hosting and network services space, in a multi-agency, creative and digital communication pitch that encompassed strategy; creative and execution plan presentations.
Confirming the news Alok Agrawal, chief operating officer, Cheil Worldwide SW Asia, said, “The win is yet another testimony to Cheil’s integrated expertise. We provided a 360-degree solution to the client’s brief. The challenge is to enhance awareness for Net4 and make it a top of mind choice in its fields of business. More than just advertising the brand requires active engagement with the consumers to get into their consideration set. At Cheil we always lay emphasis on ideas that energise people into action. Net4 is one of the earliest Internet companies in India with a solid heritage and proven business models. Our solution focused on building a stronger brand franchise across all segments of a fully integrated communication plan to drive business to Net4.”
Speaking on the appointment of Cheil WW SW Asia as Net4’s creative communication partner, Jasjit Singh Sawhney, chairman and managing director, Net4, added, “Net 4 is a leader in most of its areas of operations, especially Web Services to SMEs. It is the only fully integrated Internet Company providing solutions to businesses of all sizes, across a wide spectrum of technology services. We feel the market for our services is currently highly underpenetrated and is poised for explosive growth. To capitalise on this opportunity, we are embarking on an aggressive marketing plan and floated a brief to identify the right partner to build our brand and image. Cheil’s understanding, clear strategy and impactful creative for Net4 clearly demonstrated superior thinking. We are looking forward to our partnership with Cheil for driving business on the back of a solid brand.”
Cheil has already begun work with Net4 on its various projects.