Lim replaces Nack-Hoi Kim, who is retiring from the president and CEO post, Cheil has confirmed.
Lim first joined Samsung Electronics in 1981 and, during his career, has spent 12 years working with Cheil Worldwide. In his most recent role, he was responsible for Samsung's advertising and communications and led corporate PR campaign "Another Family" which, according to Cheil, was instrumental in building Samsung's brand image as a quality manufacturer with a human touch.
Cheil has also promoted Jeongkeun Yoo from vice-president to executive vice-president.
Yoo joined Cheil in 1987 and, as account plabnner, has helped steer OB Beer to the top of Korea's beer market.
The article first appeared on Campaign Asia