Campaign India Team
Dec 10, 2012

Cheil Worldwide promotes Daiki Lim to president and CEO

SEOUL - Cheil Worlwide has promoted Daiki Lim to the role of president and CEO from his previous post as vice-president of the corporate strategy office, Samsung Group.

Daiki Lim (left) and Jeongkeun Yoo
Daiki Lim (left) and Jeongkeun Yoo

Lim replaces Nack-Hoi Kim, who is retiring from the president and CEO post, Cheil has confirmed.

Lim first joined Samsung Electronics in 1981 and, during his career, has spent 12 years working with Cheil Worldwide. In his most recent role, he was responsible for Samsung's advertising and communications and led corporate PR campaign "Another Family" which, according to Cheil, was instrumental in building Samsung's brand image as a quality manufacturer with a human touch.

Cheil has also promoted Jeongkeun Yoo from vice-president to executive vice-president.

Yoo joined Cheil in 1987 and, as account plabnner, has helped steer OB Beer to the top of Korea's beer market. 

The article first appeared on Campaign Asia