Cheil India has been appointed as the social media agency for UCWeb India. UCWeb is a part of the Alibaba mobile business group company.
Constantin Wu, head of marketing, UCWeb India, said, “We are delighted to have Cheil as our social media agency for UC Browser. This is the first time we are going to work with a social media partner and are really excited about it. As UC browser continues to grow rapidly in India market, we needed someone to further accelerate our growth and found the right partner in Cheil, as they displayed deep understanding of our product, user insights and has proven capability in managing small to large social media campaigns.”
Shiv Sethuraman, group president, South-West Asia and Sanjeev Jasani, head of digital, Cheil India, said in a statement that UC Browser has come up with a product that is fast and loads quickly, and also offers various useful built-in features.
UCWeb is a provider of mobile internet software technology and services. The portfolio includes a mobile browsing service (UC Browser), app and game distribution platforms (9Apps) and a mobile traffic platform (UC Union).