Media
Campaign India Team
Aug 03, 2009

Champions League T20 ropes in Airtel as title sponsor

Airtel has been signed as the title sponsor of the Champions League Twenty20 for the next five years starting with the inaugural season in 2009. Airtel signed the deal with ESPN STAR Sports, the commercial partners of Champions League T20.The first edition of the Champions League will be played in India starting October 08, 2009. As a part of this sponsorship, Airtel will have rights to on-ground title sponsorship for a period of five years. The tournament will now be called Airtel Champions League Twenty20.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

4 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

5 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

6 Moves and Wins: Week of 07 July

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up

Related Articles

Airtel digitally secures consumers' payment interests
The Work
Jan 21, 2021
Campaign India Team

Airtel digitally secures consumers' payment interests

Clickbait’s worst enemy just got a signal boost
Advertising
Jun 02, 2025
Campaign India Team

Clickbait’s worst enemy just got a signal boost

Shahrukh Khan is the face of Champions League T20
Media
Sep 12, 2011
Raahil Chopra

Shahrukh Khan is the face of Champions League T20

MediaDonuts gets rebranded as Aleph across APAC
Advertising
Jun 17, 2025
Campaign India Team

MediaDonuts gets rebranded as Aleph across APAC

Just Published

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
5 hours ago
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Agencies, read the room: Clients want more than ideas
Advertising
7 hours ago
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Dentsu Lab in India trades innovation theatre for rapid prototypes
Advertising
8 hours ago
Vinita Bhatia

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
1 day ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.