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Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
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The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
He will oversee client relations and content strategy.