Dixcy Textiles, the producers of Dixcy Scott, has appointed Carat to handle its media duties. Carat won the account in a multi-agency pitch and will handle it from its Bangalore office.
MEC Chennai was the incumbent on the account.
Raghul Sikka, director, Dixcy Scott said, “We were looking out for a media partner who could deliver fresh perspectives in terms of planning and execution in reaching out to the target audience. We found that partner in Carat.”
Joydeep Raha, senior VP, Carat – South, commented, “We are delighted to have been appointed by Dixcy Textiles. Through our proprietary cutting edge Carat tools we are doing some interesting work that enables us to design consumer-centric, integrated and engaging solution and we look forward to partnering with Dixcy to take it new heights in the future.”
Kartik Iyer, MD, Carat, added, “We look forward to working with Dixcy in its growth plans and will bring to bear all of our cutting edge tools and technologies to deliver digitally ahead, integrated solutions. We are truly honoured to have been chosen by Dixcy and look forward to a long relationship with them in the years to come.”