Carat Media ropes in Himanka Das as senior vice president, west

Carat India has appointed Himanka Das as senior vice president, west. Prior to this, Das spent eight years with the Lintas Media Group as vice president. At Carat, he will report to Kartik Iyer, managing director, Carat India.

Commenting on the appointment, Iyer said, “I have had the opportunity of working with Himanka in the past when he has proven himself to be a great team leader and we are delighted to have him with us. This, combined with his strong background in strategic planning will be a great asset to Carat Media in India and he will definitely play a pivotal role in this growth phase of Carat.”

Confirming the development, Das added, “I look forward to exciting days at Carat, which is a great brand for any media professional to be associated with, given that it has diversified media offerings to serve the marketer’s business challenges. I look forward to working with Kartik and the team in Mumbai in rapidly growing the business in the region.”

Das is a Physics graduate and holds a Masters Degree in Mass Communication Science and has spent 15 years in media, working on brands like Jyothy Laboratories, Union Bank of India, Samsonite Group, Bharat Petroleum, Hamdard, Maruti Udyog Ltd. Bajaj Auto Ltd., Tata Mutual Fund, DSP Black Rock Asset Management, Sa Re Ga Ma, Britannia, erstwhile Balsara Hygiene, Coca Cola India, Unilever, P&G, Agrotech Foods, Birla White, National Dairy Development Board etc.