Capri Global Capital assigns its mainline duties to Rediffusion

Capri Global Capital has announced the appointment of Rediffusion for its mainline advertising duties. 

 

The agency will conceptualise and build campaigns across media touch points to drive the brand-consumer connect. 

 

No multi-agency pitch was conducted for this account win, and will be handled by _Next by Rediffusion's Mumbai office.

 

Basant Dhawan, group chief marketing officer, Capri Global, said, “We are excited to be working with Rediffusion as our mainline agency. With their cutting-edge strategies, creative prowess, and deep understanding of consumer behaviour, we are confident that this collaboration will propel our brand to new heights. Together, we will create compelling campaigns that engage and captivate our target audience, further solidifying our position in the market.”

 

Asheesh Malhotra, executive director, _Next by Rediffusion, said, “Capri Global is a trailblazer in the loans business. It is driven by a massive all-India network that reaches and services consumers who really value both the finance and the relationship that the company invests so heavily in. Our strategists at The Bharat Lab of Rediffusion who focus on markets beyond the Metros and Tier 1 cities will work closely with the Capri marketing team to engage the consumer and further endear Capri Loans to them.”