Apar Industries gets Rediffusion for its advertising duties

Account won followed by a multi-agency pitch

Feb 01, 2022 03:49:00 AM | Article | Campaign India Team

Rediffusion has announced that it has bagged the advertising mandate for Apar Industries’ cable and wires business. 
 
The account was won followed by a multi-agency pitch and will be handled by Rediffusion's Mumbai office.
 
Kushal Desai, chairman, managing director, Apar Industries, said, “We are delighted to be working with the highly committed and talented, team at Rediffusion. What we like and appreciate most is the personalised service and involvement of the agency’s top management who are constantly available to discuss and debate ideas, and share best practices with us." 
 
Gaurangi Desai, manager, branding and digital initiatives, Apar Industries, said, “The team at Rediffusion is an extension of my brand team. We have lots of interesting, and challenging projects that we are working on at Apar. We look to Rediffusion to help navigate us through the highly competitive landscape, and help build a brand that will lead the category in the days to come.”
 
Sandeep Goyal, managing director, Rediffusion, said, “We are privileged to be working with Apar. Both Kushal and Gaurangi are open to welcoming and operationalising big ideas. The cables and wires business has seen a lot of media noise in recent times. But Apar is looking to introduce a lot of never-before innovations, and product plusses, which the team at Rediffusion will help amplify.”
 
Kalyani Srivastava, EVP, head, Rediffusion Mumbai, added, “Apar is focused on creating a big difference in the wires business. At Rediffusion, we will help take the brand to an all-India market and help it carve out its rightful market share through communication that is intelligent and impactful.”