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We’ve had a number of comments on the agency tally that we published yesterday.For consistency, from today onwards we will stick to the scoring as calculated by the Cannes authorities, details of which are reproduced below:
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.