Campaign India Team
Jun 25, 2009

Cannes Lions: Indian winners at a glance

We’ve had a number of comments on the agency tally that we published yesterday.For consistency, from today onwards we will stick to the scoring as calculated by the Cannes authorities, details of which are reproduced below:

Cannes Lions: Indian winners at a glance

We’ve had a number of comments on the agency tally that we published yesterday.
For consistency, from today onwards we will stick to the scoring as calculated by the Cannes authorities, details of which are reproduced below:

”The Agency of the Year Award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film and Radio sections, irrespective of whether these have been entered by the agency or another party. To be eligible for this award, an agency must have entries in two of these three sections (e.g. Film and Radio, or Film and Press and/or Outdoor). The Agency of the Year Award's calculation will be based on all of the awards won by an agency but will also include a maximum of 10 points for shortlisted entries. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. For example if Agency X wins 1 gold, 1 silver and 1 bronze (16 points) and Agency Y wins 3 silvers (16 points), Agency X would win because of the rank of their awards. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Agency of the Year are calculated as follows:

Grand Prix: 10 Points
Gold Lion: 7 Points
Silver Lion: 5 Points
Bronze Lion: 3 Points
Shortlist Position: 1 Point”
 
For simplicity, we have bent the rules and included all wins in the Media category with advertising agencies as well.
Publicis Ambience, Publicis India and Red Lion, have been clubbed together.

Also, we have not counted the shortlists which have got converted into metals.

Media agencies:

  1. Mediacom: Gold: 1, Silver: 1: Total Points: 12
  2. Maxus: Bronze: 2, Shortlist: 1, Total Points: 7
  3. Lodestar Universal: Bronze: 1, Total Points: 3
  4. Madison: Bronze: 1, Total Points: 3
  5. Starcom: Shortlist: 1, Total Points: 1

Advertising agencies:

  1. O&M:  Silver: 2, Bronze: 3, Shortlist: 4, Total points: 23
  2. Publicis(Including Red Lion): Silver: 2, Bronze: 2, Shortlist: 6, Total Points: 22 
  3. JWT: Gold: 1, Silver: 1, Shortlist: 1, Total points: 13
  4. Leo Burnett: Silver: 1, Bronze: 2, Shortlist: 2, Total Points: 13
  5. Rediffusion Y&R: Bronze: 2, Shortlist: 2, Total Points: 8
  6. Mudra (Includes DDB Mudra): Silver: 1, Shortlist: 1, Total Points: 6
  7. Bates 141: Shortlist: 3, Total Points: 3
  8. Contract Advertising: Shortlist: 2, Total Points: 2
  9. McCann Erickson: Shortlist: 1, Total Points: 1
  10. Cheil Worldwide: Shortlist: 1, Total Points: 1
  11. Karigari Design: Shortlist: 1, Total Points: 1

 

Source:
Campaign India

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