Cannes Lions Day Three: Senthil Kumar’s blog

Managed to wake up early and undress for some stimulating conversation between 04 rockstars whose careers have switched from advertising to marketing.Here's how the seminar panned out. Not everything was new but there was quite a lot of stripping down to engage the average consumer with content and communities that are created by the consumers.Hope you guys find something that stimulates you to step into the shoes of the consumer like Nike and become part of their journey called real life.---------------------------