22 June is the unofficial 'India Day' at the Cannes Lions International Festival of Creativity, as four different panels consist of Indian speakers.
We caught up with BBDO's Josy Paul, Leo Burnett's Dheeraj Sinha, Ogilvy's Sukesh Nayak, Spotify's Neha Ahuja, Talented's PG Aditiya and Gautham Reghunath to get a sneak peek of their talks.
This is what Sukesh Nayak, chief creative officer, Ogilvy India, had to say.
Nayak is part of the panel titled 'Creative Impact Unpacked: Can Purpose Rediscover its Purpose?' between 10:30 and 11:15 am. Joining him are Mie-Leng Wong, SVP - global brands, Mondelez, and Darren Bailes, global chief creative officer, VCCP.
What can the audience expect from you?
Honesty, straight-from-heart conversation, devoid of any jargon. Insightful deep dive into real-life lessons, that helped push me and hence push the brands to do things that helped create magic with measurable impact.
Any jargon that you're consciously going to steer clear from?
ROAS, ROI, CTR, bounce rate and all such jargon.
One speaker that you're looking forward to hearing from during the festival?
David Droga, because I am just amazed at how he keeps reinventing himself as a creative person, year after year.
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